SaaS Growth Plan
Services
Motion Design
Social Visual Campaigns
Visual Storytelling
Client
SaaS Growth Plan
Location
US
Year
2026
Credits
This work was produced at SM Digital Partners for a US-based client. Shown here for portfolio purposes. Final assets remain property of the respective brand and SM Digital Partners.
The brief
SM Digital Partners launched a new custom growth plan service in 2026 and needed a short, high-impact video ad to promote it on Meta platforms. The objective was clear: explain a complex service offering in 30 seconds, drive conversions, and hold attention in a paid feed environment where most viewers scroll past in under 3 seconds.
Role
Motion design, editing, and delivery. I handled the full production cycle, from brief interpretation through final export, within the weekly campaign schedule at SM Digital Partners.
The Process
Step 1 — Storyboard: Before opening After Effects, I mapped the full 30-second narrative in Illustrator. Each beat of the voiceover was matched to a visual action — a kinetic type reveal, a transition, a graphic element. The storyboard defined the timing before a single frame was animated.Step 2 — Motion & Animation: Built entirely in After Effects using 2D kinetic typography and motion graphics. Every transition was timed to the voiceover rhythm to maximise retention in a paid ad context. Platform specs: 1080×1080 primary format with a 9:16 vertical cut for Stories and Reels.Step 3 — Delivery: Exported in broadcast-ready formats optimised for Meta's ad delivery system. Delivered to the SMDP media team for campaign deployment.