Pulse UI
Services
Motion Design
Visual Storytelling
Cinematic Editing
VFX & Compositing
Client
Pulse UI
Location
US
Year
2026
Credits
Images provided by Magnific
The brief
Pulse UI required a motion identity that felt alive. A visual system where every transition, every element, and every frame communicated the brand's energy. The challenge was building motion that felt intentional and consistent, not decorative.
Role
Motion design and animation, full creative direction on the visual rhythm and movement language of the piece.
The Process
The motion language was built around a single principle: every movement should feel like it has weight. Easing curves were tuned manually in After Effects to avoid the mechanical feel of default transitions. Typography was treated as a moving element, not a static layer dropped over footage.